Campaign Objective

To connect with our Muslim community during the holy month of Ramadan by promoting exclusive deals and products that enhance the experience of this special time. The goal is to increase brand awareness, drive traffic to stores and online platforms, and boost sales of key Ramadan-related products (food, cleaning supplies, health & beauty, cultural items).

Healthy Planet - Ramadan Campaign

Delivery

Hero image

Social Media Story Post

Google Display Ads

Email Marketing Design

Design Concept

For this design, I aimed to create a clean, simple aesthetic that aligns with current trends and cultural events while ensuring clarity and ease of communication. The concept draws inspiration from the serenity and peacefulness of Ramadan, focusing on the special moment of Iftar while promoting healthy product choices.

Colour Palette and Visual Elements

  • Dark Turquoise Background: The rich dark turquoise serves as the primary background colour, evoking a sense of calm and tranquility that mirrors the reflective nature of Ramadan. It symbolizes the peacefulness of the night, capturing the stillness that sets in as families await sunset for Iftar.

  • Dark Blue Islamic Door: A dark blue Islamic door represents the quiet beauty of the evening sky during Ramadan. The door’s deep blue suggests the transition from day to night, aligning with the sacred time when people wait for sunset to break their fast. The door acts as a focal point, symbolizing the threshold into this special, sacred moment.

  • Bright Star Vector & "Up to 40% Off": The bright stars within the door is to connect with the Ramadan theme, representing guidance, light, and hope, and spiritual purpose of the month. The “Up to 40% Off” message is featured alongside the star, bringing attention to the special offer during Ramadan and emphasizing the opportunity to nourish the body with healthy products.

The clean, minimal design directs the viewer’s attention toward the special promotion and the healthy product choices available. Moreover, the idea is to highlight the healthy lifestyle on offer. It captures the spiritual essence of Ramadan in a way that connects the serene, feels modern, and is engaging to enjoy nourishing, wholesome food.

Variation 1: Cool Palette

Google Display Ads

Email Marketing

For the Ramadan campaign, I’ve created an email marketing design concept that focuses on user-friendly navigation, highly visible call-to-action (CTA) buttons, and simplicity, based on my experience with email marketing and user engagement.

  • Large Navigation Buttons ensure better visibility and easier interaction.

  • The three key banners at the top are to capture interest quickly.

  • Clear CTAs that lead to actionable steps right away.

Why This Works:

  • Higher visibility and accessibility: Larger text, prominent buttons, and simplified navigation make it easier for users to find and engage with the most important parts of your email.

  • Improved click-through rate: By aligning with user behaviour (clicking 1–3 banners at the start), the emails will have a higher chance of generating interactions early on, which is crucial for engagement, especially during time-sensitive events like Ramadan.

  • Enhanced mobile-friendliness: Mobile users are more likely to engage with well-designed emails that are easy to navigate, and larger buttons/clearer text help create a seamless experience across all devices.

Variation 2: Warm Palette

Google Display Ads

Email Marketing