Anchor Park

Objective

The challenge is developing a visual system for an Urban Park including park identity and wayfinding elements with an understanding of communicating identity and shaping the idea of the built environment.

Solution

The logo is the combination of 2 main factors: Anchor and Tree to present straightforward the message anchor park. The coherency of light green and deep cobalt blue makes the identity more stand out and harmonious with the overall design. Icon system and wayfinding elements go consistently based on the logo identity.

My thought

This assignment was assigned during the lockdown. I decided to pick Anchor Park (located at East Gwillimbury) where is near my location so that I can shoot my own photos for mockup. Besides, amenities at this park include sports courts, a bike park, picnic shelter, playground, and a conservation area.