National Ballet of Canada Rebranding

Project Overview

For this project, I developed a comprehensive visual identity system to promote a local cultural institution specializing in ballet performances. Drawing inspiration from the elegance and movement inherent in ballet, I created a new logo featuring a ballet shape icon paired with a sleek, modern wordmark. The goal was to craft an identity that conveys the grace and artistry of ballet while appealing to a contemporary audience.

For the campaign, I created custom illustrations of ballet dancers in motion, which are featured prominently in poster ads, billboard, and other campaign materials. The visuals evoke the beauty of performance while maintaining a contemporary and artistic feel.